Ever since Google released its freshness algorithm two years ago, having a blog on your website became even more essential for increasing search engine optimization (SEO) for your website. Why? Because search engines are now ranking the most recent information on a given keyword search first. So if you created your website content several years ago, it might not rank as high in search results as a blog article that was created last week. Search engines are now crawling and indexing the web for the most current content on a topic and the way to give it to them is with a blog.
But even before the fresher search results algorithm came into existence, having a blog on a website played an important SEO role. It is the most natural type of SEO because it gives you those all-important offsite links that drive traffic to your website.
A Behind the Scenes Look at Blogs and SEO
When Advia Internet builds your website, we add certain SEO strategies to it so search engines can find your site. While those strategies go far in getting traffic to your website and even ranking your site on the first page of search engine results, having a blog on your website boosts its SEO in four key ways: - See more at: http://www.adviainternet.com/blog/using-a-blog-to-increase-your-website-s-seo#sthash.qOHKbpcd.dpuf
– Keywords are king when it comes to matching what people are searching for with applicable websites. But you can use only so many keywords in website content before it sounds unnatural or forced with keywords. But with a blog, you’re adding new keywords with every new entry; keywords that might not be included in your website content. You can even stay current with keywords that are trending in your line of business by incorporating them into your blog article. Because of the additional keywords, your website ranks with search engines more than it ever did. Plus, these new keywords bring more opportunities for other websites to link to your blog. - See more at: http://www.adviainternet.com/blog/using-a-blog-to-increase-your-website-s-seo#sthash.qOHKbpcd.dpuf
With Advia Internet, we just don’t design and build websites. We provide all facets of web branding and marketing to create an online strategy that gets your site noticed and working to deliver a positive return on investment. Contact us today to get started with adding a blog to your website or optimizing an existing one to enhance its SEO potential.
By Brandon Hill, Director of Client Services